From the tremendous Journal-isms blog compiled by Richard Prince, we find that JET Magazine and Black Enterprise Magazine have taken significant hits in advertising revenues. As media moves towards a more interactive, more real-time, more editorial based culture, where will black media fit in appeal and delivery?
The most popular black-owned online media companies are mostly made of celebrity rumor mongering or shock videos. Our most substantive news coverage on black issues struggle to find advertising, as most corporate ad firms don’t have the youth or the insight into black culture to discover the online imprints which are quickly building audience and editorial voice.
And those outlets which do have a footprint, TVOne, B.E.T., etc., find themselves pandering to lifestyle oriented content to drive advertising, and not to improve or inform viewers and consumers.
Will this reality force companies to reassess their journalistic mission and coverage? Will emerging black-focused blogs, podcasts and aggregation sites be overwhelmed by white-owned media with sections for black content, i.e., the Huffington Post’s Black Voices?
Has black-owned online media already ventured into Mom and Pop operation territory?